CMS
6 min read

Sophie Felcon
1 understand user intent
Begin by learning what users truly want to find. Write content that answers real questions and solves real problems. Match the depth and style of your writing to the way people search
2 choose one main topic per page
Keep every page focused on a single subject. A clear topic helps search engines classify your content and helps users stay engaged
3 write clear and readable text
Use short lines simple words and direct explanations. Readable content increases user satisfaction and keeps visitors on the page longer
4 use descriptive headings
Headings guide readers through the page and help search engines understand structure. Each section should expand on the main idea in a logical way
5 provide helpful information early
Do not hide the important details. Give users value at the start so they feel confident reading further
6 write naturally around keywords
Include important phrasing in headings and body text. Keep it natural and focused on clarity. Search engines reward content that sounds human
7 maintain consistent hierarchy
Use a clear structure from top to bottom. A well organized page is easier to scan and easier to process for indexing
8 add internal links with context
Guide users to related topics on your site. Internal linking strengthens authority and helps search engines crawl your content
9 optimize for mobile readability
Most users read on mobile devices. Use short paragraphs balanced spacing and simple formatting to support comfortable reading
10 make content skimmable
Many visitors scan before they read. Short sections clear headings and direct statements help them understand your message instantly
11 refresh content regularly
Update facts remove outdated references and expand your insights. Fresh content signals relevance and increases long term performance
12 focus on user experience above everything
SEO is strongest when content solves real needs in a simple and comfortable way. When users stay longer engage more and leave satisfied search engines take notice
